Why Website Speed Matters for SEO

Website speed is important because visitors expect websites to respond quickly. Slow websites can create frustration and make it harder for businesses to convert visitors into customers.

Speed affects user experience

Visitors are less likely to engage with a website that takes too long to load. Mobile users can be particularly sensitive to slow experiences.

Technical SEO starts with the website

SEO is not only about keywords. Search engines need to crawl, understand and index a website efficiently. A technically well-built website provides a stronger foundation.

Optimise images and code

Large images, unnecessary JavaScript and inefficient resources can contribute to poor performance. Optimisation should be part of the development process.

Speed should support conversions

A fast website should also make it easy for visitors to find information and contact the business.